Small country, big reach. Many of the most exciting influencers in German-speaking countries come from Austria. They give insights into their lives on YouTube, TikTok, or Instagram, have a great sense of humor, and show where the shoe pinches in the country. We've compiled the 21 most interesting influencers from Austria in 2026. All that's left is to ask if your favorite influencer is on the list.
(updated August 1, 2025)
The Top 21 Influencers from Austria in the year 2026
1. Daria
Who is Madeleine Daria Alizadeh Those who follow them on Instagram can look forward to clear political positioning in addition to dog content and makeup routines. The Viennese woman has been active online for over 10 years under @dariadaria. She started as a fashion blogger in 2013 and, through detours, found her current focus on Instagram: sustainable fashion.
The founder of the ethical fashion label „Dariadeh“is an expert on slow fashion and shares her practical experience with her followers. This includes topics such as „Made in Europe“ not necessarily meaning fair, or what the fashion industry has to do with feminism, social injustice, and the environment.
But on her account, the entrepreneur doesn't just share her work with the 330,000 followers, but also a lot of personal and political topics. On Instagram, the influencer from Austria talks about her ADHD diagnosis, experiences with discrimination, her thoughts on the Middle East conflict, and also her opinion on Austria's selection of vegan sour candies. You can't easily put this woman in a box.
2. Austrian Kiwi
Jonathan Balchin, also known as austriankiwi, suddenly appeared on the Austrian social media scene and is now an indispensable part of it. On TikTok, the New Zealander shows us what it's like to be an English-speaking foreigner in Austria. He now makes millions of people laugh with his content. His videos especially resonate with Learn German very good.
The great secret behind comedy is, as is well known, the Timing, and the influencer from Austria has achieved this like no one else. In combination with his charming way, which catches Austrians off guard but also flatters them, it's a successful concept.
The people of Salzburg, in particular, seem to have taken a liking to him. This fact is further strengthened by the fact that his girlfriend also comes from Straßwalchen. It's no wonder then that Balchin, in what feels like every second video, a Stiegl Beer holds in his hand.
3. Layered
History buffs, pay attention! Samra Kljajic offers under Layered on TikTok or. Historygram On Insta, she gives glimpses into the past. In short and snappy videos, she shares absurd and interesting facts about historical figures. She's been successful with this for almost 3 years, and her videos get millions of views. She studied international development at the University of Vienna, but history is her passion. On this channel, „aha“ moments meet entertaining stories.
Most people have heard of the Sun King in school, but few know about his Digestive problems, which likely presented him with more than one royal challenge. There's a lot to learn and laugh about on Geschichtetok.
4. Kyzer
The 25-year-old YouTuber and streamer Andi Kaiser shares very well-researched content on various internet topics in his videos. He is rather critical of TikTok. Perhaps also because he cannot explain his detailed opinion on topics there in just 10-15 minutes. On YouTube, the influencer gets the chance to really go into depth and can thus present his 200,000 subscribers informed and dismissed from his show.
Anyone who spends a lot of time online can delve deeper into the subject matter with Kyzer. He spares neither his colleagues in the local YouTube industry nor shies away from tackling bigger topics from the USA.
5. hatchet
Hatce Tene Kene shares on TikTok her Working life in the nursing profession and, as #, nursehatce offers insights into the hospital. Not only is she an inspiration for aspiring nurses, but her channel also provides education on medical topics and everyday hospital life. For example, what her evenings look like during Ramadan before she has a 12.5-hour shift the next day. How she prepares for exams or what the symptoms of hypoglycemia can look like.
Once again, we learn here that the very demanding nursing profession is not sufficiently valued by society. Nevertheless, for the TikToker with Turkish roots, it is the absolute dream job that she fought hard for. Today, she is a master's student in nursing. The first sentence on the TikTok account: „No, I do not plan to study medicine.!“
6. Toxic fries
TikToker Irina, also known as Toxische Pommes, has long been known beyond Austria's borders for her sharp satire. Sometimes it's the ÖVP (Austrian People's Party), then the pseudo-leftist art student on your Bumble date, then seatmate Jonas from law school, real estate agents, backpackers, Viennese women, rich kids, Boomers, and then the ÖVP again.
Your Reels have up to 700 thousand clicks, ..., not only because they are funny and sometimes hurt, but above all because they are accurate. Toxic Fries manages to make some people feel caught by their humor, while others feel understood.
Anyone who only watches her videos might think Irina's motivation is solely frustration. But anyone who watches her Insta stories, listens to a podcast with her, or attends her live show gets a different picture. Behind the gags is a queer Serb from Wiener Neustadt who, with her humor, manages to make hundreds of thousands of followers in German-speaking countries feel seen.
Great hat Irina with „A beautiful foreign child“ published a book that will hopefully be a slap in the face of reality, like the rest of her work, which we urgently need in Austria.
7. Bruman Rockner
Actually, „Roman Bruckner“ is an Austrian grumbler, as they come. And people love it.„Words that get on my nerves“is now at Part 58, and nobody suspects that the influencer from Austria will ever run out of those annoying phrases that get on his nerves.
On the Bruman Rockner account you'll find sass, self-deprecation and humor, but also a healthy dose of queer pride and social criticism. Definitely an LGBTQIA+ safe space and guaranteed laughs. Currently, the influencer, however, has his account on TikTok disabled and numerous videos taken offline. We hope for a comeback.
8. Michibuchinger
The cabaret artist, author, and podcaster may not exactly be an internet insider tip, but he's still a must-have in every Instagram news feed. There, Michael Buchinger offers insights into his everyday life: apartment decor, cooking tips, his relationship, and travels. But even those who can't get enough of his iconically biting humor will get their money's worth.
The Viennese parodies „the Burgenland aunt“ or Germans in Austria in his Reels, but isn't above making jokes at his own expense either. A visit to YouTube is also worthwhile. If Buchinger's social media channels had to fit into a Netflix category, it would probably be „Laugh heartily in under 20 minutes“.
9. Rebeccachelbea
„For more reality in your feed“ is the first sentence in the Instagram bio of Rebecca Chelbea That can be read. Almost 90,000 people make use of that, following the content of the Viennese woman. More reality, in Chelbea's case, means, for example: Women also have body hair, everyone has bad days sometimes, and sometimes you can accidentally hear a burp in her story. „Sorry, that's been happening constantly since the pregnancy and I don't feel like re-recording the video.“.
The influencer is expecting a child and is currently taking her followers through the pregnancy. Even during this time, she stays true to her pet topics of Self-love and body acceptance It's okay if your pants no longer fit, if you run out of breath after two flights of stairs, or if you’d like to have your own body back. The message is: You are enough.
10. Cold cuts
Lionel Koller's TikTok account simultaneously makes you want to laugh and cry. His satirical reels of Austrian politics hit all the right sore spots. The influencer from Austria has only been a @wurstaufschnitt his followers to laugh. Today, his videos are viewed up to a hundred thousand times, yet Koller has kept his full-time job and is not financial dependent on its online presence.
On social media, the 36-year-old manages to pack his experiences with everyday racism and homophobia into 15-second videos. Starting this year, you can also find the content creator in Vienna's Stand-up stages visit. But we strongly hope that he will continue to provide us with those moments where you're sitting on public transport, headphones on, and burst out laughing because he's once again said exactly what you've often thought yourself.
11. I am Christl Clear
On Christiana Ogunfojuri On Instagram, you can stay up-to-date with pop culture. Her favorite series, fashion trends, Spotify playlists, and lots of humorous content with her husband Markus will bring a smile to your face when Christl Clear pops up in your timeline.
Beyond lifestyle content, she also shares valuable information about being Black in Austria on her account and clarifies Racism Most influencers earn money through collaborations with advertising partners. Christl uses the collaboration for awareness purposes by posting about early breast cancer detection, HPV, and women's health insurance.
12. grinding
Even the Tyrolean behind the TikTok channel @grindig stuck, began his online career out of boredom during Corona. The influencer from Austria is known for his satire, which often causes viewers to cringe with secondhand embarrassment due to its high cringe factor. His dating videos, in particular, trigger this. classic accident phenomena Unpleasant, but somehow you can't look away.
The target of parodies is often Vienna's hospital staff, preferably, it seems, doctors. This is probably due to the influencer's past as Former nurse to have a basis. But therapists, artists, and toxic men in general also get their comeuppance on the account. The TikToker, who is in his early 30s, also wants to keep his name a secret Don't tell.
13. Alexandra Stanic
Touching words, honest feelings, a clear stance, and beautiful art. No one manages to bridge the gap between aesthetic photography content and razor-sharp rants about toxic men, nationalists, homophobia, and misogyny as well. On Alexandra Stanić's channel, you'll find real emotions and clear opinions. Lots of anger at the patriarchy, poignant family stories that get under your skin, mental health topics, and her column „How's it going“are just a few aspects of their work on the internet.
The analog photographer and podcaster debunks taboos by openly discussing uncomfortable topics such as her menstrual pain or her therapy experiences. In doing so, she touches many people. This includes quite a few followers from former Yugoslav countries. As a Bosnian woman with a clear anti-stance towards Nationalist In the community, she faces a lot of backlash from the right. As a queer woman from a working-class family with a migration background, she experiences multiple forms of discrimination in Austria. Despite this, the journalist doesn't shy away from sharing her opinion on Instagram, staying angry and vulnerable. Hats off to her!
14. Jaqueline Scheiber
Following Jacqueline Scheiber is a good idea for anyone who enjoys immersing themselves in stories on Instagram. As minusgold, the author repeatedly lets us participate in her texts and has been touching tens of thousands of followers with her words for years.
Aside from her talent for languages, you can also find a lot of content on her account about topics like beauty standards, classism, racism, and feminism. The Social worker shares her weight fluctuations, body hair, and depressive episodes on social media, showing the real glimpse behind the facade that is so often denied to us on the internet. She doesn't always feel good, she isn't always happy with her appearance; she shares good days, but also bad days with her users, thus ensuring that viewers feel completely normal feel. A welcome change from the supposedly perfect lives of many influencers.
15. Berfin Marx
This freelance journalist stands for clear left-wing positions, sound research, and political education. Her thematic focus is on Intersectional feminism and anti-racism It's summarized briefly and concisely, highlighting connections that are critical of capitalism and thus not only aimed at an Austrian audience.
Her sources can be found, among other things, in her Master's degree in „Human Rights,“ which she is currently pursuing in the USA. Even though things have been rather quiet on her Instagram channel recently, the account @berfin.marx features a valuable collection of knowledge that 33.2 thousand followers serves as a reference for critical enlightenment work.
16. Elly Magpie
This channel breaks away from the cliché image of the thin, wiry fitness blogger. Elisabeth Marcinkowski proves that larger people can also be athletic and have the right to show themselves in public spaces with the same self-confidence as everyone else. In addition to workout tips on motivation or technique, she generally advocates for more Body diversity in sports.
Even those who aren't athletic get their money's worth here. Marcinkowski clarifies fatphobia, but also manages to create a lot of empowering content. With this, she succeeds in offering a refreshingly new perspective on sports: movement is good for us physically and mentally and doesn't solely serve to chase after a beauty ideal that society expects of us. Sport can be just for fun, and bodies aren't there to be judged.
17. Vienna Ferris Wheel accessible view
Evelyn Brezina shares insights into her life on Instagram. The 56-year-old suffers from osteogenesis imperfecta, so-called Osteogenesis imperfecta, and therefore uses a wheelchair. She uses her online presence to share her perspective on Vienna with her followers. This includes beautiful photos of the federal capital, but also a perspective on the city that remains invisible to many people without disabilities. For example, did you know what the small dash displayed below the minute indicator on the subway signifies? Brezina explains: It indicates whether a new or an old subway is arriving. The dash represents the ramp.
The city of Vienna, however, does not only come off positively. Vienna_wheelchair_view shows how our society continues to abel people and does not offer equal opportunities to all Viennese.
18. radically disabled
Sascha (no pronouns; they/them) suffers from chronic foot pain, studies history and political education, and shares their knowledge on Twitter, Instagram, and TikTok. Their activism also includes a lot of Information on the topic of disability. For example, why, according to him, it is important to reclaim the word „disabled“ after so many people still use it as an insult.
Furthermore, the account generally provides a lot of well-processed political information. For example, terms like “intersectionality” are explained or tips are provided for men who are starting to engage with feminism.
19. fariscucu
Faris Kurubooshti Fights discrimination on multiple fronts simultaneously, which they face as a non-binary Black person. Kurubooti's activism focuses on LGBTQIA+ issues and their home country of Ethiopia and its diaspora, without losing sight of the bigger picture. With their tireless efforts against homophobia, transphobia, and racism, they give many queer people hope.
For example, the Reichweite uses Kurubooshti to collect donations for queer individuals from Ethiopia or to fund their projects. @houseofguramayle to draw attention.
20. Our little hamsters
Sofia Jung is an art student and caregiver. She has been caring for her father, who has dementia, since she was in her early twenties. On her Instagram channel, she provides insights into her life Inclusive shared living on the outskirts of Linz. There, we can watch Sofia and her dad Herwig baking, going for walks, and messing around together.
Sometimes it also gets serious when the young woman shows the challenges in life as a caregiver daughter. When her dad forgets that she's no longer in school, or when the responsibility prevents her from focusing on her relationship with her husband.
Despite everything, the account “our.little.hamsters“An inspiring place. It shows affected individuals that it is possible and permissible to take breaks (provided it's financially and network-wise feasible). This way, Sofia continues to pursue her passions for travel and art, giving lectures on dementia or exhibiting her works in Linz. For people without prior exposure to dementia or Alzheimer's, Sofia provides a lot of education and reveals a different side to the illness.".
21. Dr. Bohl
Paulus Bohl is a cabaret artist, comedian, and part-time dancer. Together with his brother Benjamin, as the duo „Dr. Bohl,“ they've been bringing absurd everyday observations to social media since the pandemic – from the grouchy Viennese man to the overwhelmed civil servant. More than 100,000 followers celebrate their mix of satire and insults.
When Paul isn't on stage or filming TikToks, he's dancing through the ORF studio („Dancing Stars“) and playing soccer at Always Victory Or sings at weddings. Things can get serious on stage sometimes – for example, when he talks about dating failures in his solo show. With plenty of self-deprecation, but never without depth.
Influencers are selling beef tallow as „natural“ skincare for dry skin, acne, eczema, or inflammation. It sounds organic, sustainable, and beautifully anti-industrial. No harmful chemicals, no complicated labs, just animal fat and trust. Unfortunately, „natural“ doesn't automatically mean better. Mold is also natural. Still, you wouldn't voluntarily smear it on your face as a night cream.