Small country, big reach. Many of the most exciting influencers in the German-speaking world come from Austria. They give an insight into their lives on YouTube, TikTok, or Instagram, have a great sense of humor, and show where the shoe pinches in the country. We've compiled the 21 most interesting influencers from Austria in 2026. All that's left is the question: is your favorite influencer on the list?
(updated August 1, 2025)
The Top 21 Influencers from Austria in the year 2026
1. Daria
Who is Madeleine Daria Alizadeh Those who follow on Instagram can look forward to clear political positioning alongside dog content and makeup routines. The Viennese woman has been active online for over 10 years under @dariadaria. She started as a fashion blogger in 2013 and found her current focus on Instagram through detours: sustainable fashion.
The founder of the ethical fashion label „Dariadeh“is an expert on slow fashion and shares her practical experience with her followers. This includes topics such as „Made in Europe“ not necessarily meaning fair, and what the fashion industry has to do with feminism, social injustice, and the environment.
But on her account, the entrepreneur doesn't just share her work with the 330,000 followers, but also a lot of personal and political matters. On Instagram, the influencer from Austria talks about her ADHD diagnosis, experiences with discrimination, her thoughts on the Middle East conflict, but also her opinion on Austria's selection of vegan sour candies. You can't easily put this woman in a box.
2. Austrian Kiwi
Jonathan Balchin, also known as austriankiwi, suddenly appeared in the Austrian social media world and is now an indispensable part of it. On TikTok, the New Zealander shows us what it's like to be an English-speaking foreigner in Austria. He now makes millions of people laugh with his content. His videos are especially popular for Learn German very good.
The great secret behind comedy is, as you know, the Timing, and the influencer from Austria has done this like hardly anyone else. Combined with his charming manner, which catches Austrians off guard but also flatters them, it's a recipe for success.
Salzburg residents, in particular, seem to have taken a liking to him. This fact is reinforced by the fact that his girlfriend also comes from Straßwalchen. It's no wonder then that Balchin, in seemingly every second video, a Stiegl Beer holds in his hand.
3. Layered
History buffs, pay attention! Samra Kljajic offers under Layered on TikTok or. Historygram Glimpses into the past.
Most people have heard of the Sun King in school, but few know about his Digestive problems, which likely presented him with more than one royal challenge. There's a lot to learn and laugh about on Geschichtetok.
4. Kyzer
The 25-year-old YouTuber and Twitch streamer Andi Kaiser The content creator presents well-researched topics about various internet subjects in his videos. He is rather critical of TikTok. Perhaps this is also because he cannot fully explain his detailed opinions on topics in just 10–15 minutes there. On YouTube, the influencer gets the chance to go really in-depth, allowing him to present his 200,000 subscribers informed and dismissed from his show.
Anyone who spends a lot of time on the internet will be able to delve deeper into the subject matter with Kyzer. He spares neither his colleagues in the local YouTube scene nor shies away from tackling larger topics from the US.
5. hatchet
Hatce Tene Kene shares on TikTok her Working life in the nursing profession and, as #nursehatce, she offers insights into hospital life. Not only is she an inspiration to aspiring nurses, but her channel also provides information on medical topics and everyday life in the hospital. For example, what her evening is like during Ramadan before she has a 12.5-hour shift the next day. How she prepares for exams, or what the symptoms of hypoglycemia might look like.
Once again, we can learn here that the very demanding nursing profession is not sufficiently valued by society. Nevertheless, for the TikToker with Turkish roots, it is her absolute dream job, for which she fought hard. Today, she is a master's student in nursing. The first sentence on the TikTok account: „No, I do not plan to study medicine.!“
6. Toxic fries
The TikToker Irina, also known as Toxische Pommes, has long been known beyond Austria's borders for her sharp satire. Sometimes she targets the ÖVP (Austrian People's Party), then the pseudo-leftist art student on your Bumble date, then seatmate Jonas from law school, real estate agents, backpackers, Viennese women, rich kids, Boomers, and then the ÖVP again.
Your Reels have up to 700 thousand clicks, not only because they are funny and sometimes hurtful, but above all because they are accurate. Toxic Fries manages to make some people feel caught by their humor, while others feel understood.
Anyone who only sees her videos might think Irina's sole motivation is frustration. But anyone who watches her Insta stories, listens to a podcast with her, or attends her live show gets a different picture. Behind the gags is a queer Serbian woman from Wiener Neustadt who, with her humor, manages to make hundreds of thousands of followers in German-speaking countries feel seen.
Great job Irina with „A beautiful foreign child“published a book that will hopefully, like the rest of her work, be a slap of reality that we desperately need in Austria.
7. Bruman Rockner
Actually, „Roman Bruckner“ is an Austrian complainer par excellence. And people love it.„Words that get on my nerves“is now at Part 58 and no one suspects that the influencer from Austria will ever run out of these annoying catchphrases that get on his nerves.
On the Bruman Rockner account you'll find sass, self-deprecation and humor, but also a healthy dose of queer pride and social criticism. Definitely an LGBTQIA+ safe space and guaranteed laughs. Currently, the influencer, however, has his account on TikTok disabled and numerous videos taken offline. We hope for a comeback.
8. Michibuchinger
The cabaret artist, author, and podcaster may not exactly be an internet insider tip, but he's still a must-have in every Instagram news feed. There, Michael Buchinger offers insights into his everyday life: apartment decor, cooking tips, his relationship, and travels. But even those who can't get enough of his iconically biting humor will get their money's worth.
The Viennese man parodies „the Burgenland aunt“ or Germans in Austria in his reels, but he's also not too proud to make jokes at his own expense. A visit to YouTube is also worthwhile. If Buchinger's social media channels had to fit into a Netflix category, it would probably be „Laugh heartily in under 20 minutes“.
9. Rebeccachelbea
„For more reality in your feed“ is the first sentence in the Instagram bio of Rebecca Chelbea There are almost 90,000 people who use this to read her content. In Chelbea's case, „more reality“ means, for example: Women also have body hair, everyone has bad days sometimes, and sometimes you might accidentally hear a burp in her story. "Sorry, this has been happening constantly since my pregnancy, and I don't feel like re-recording the video.".
The influencer is expecting a child and is currently taking her followers through her pregnancy. Even during this time, she stays true to her hobbyhorse topics of Self-love and body acceptance It's okay if your pants don't fit anymore, if you get out of breath after two flights of stairs, or if you'd like to have your own body back to yourself. The message is: You are enough.
10. Cold cuts
Lionel Koller's TikTok account simultaneously makes you want to laugh and cry. His satirical reels of Austrian politics hit all the right spots. The influencer from Austria has only been creating content since 2020 as @wurstaufschnitt his followers to laugh. Today, his videos are viewed up to a hundred thousand times, yet Koller has kept his full-time job and is not financial dependent on their online presence.
On social media, the 36-year-old manages to pack his experiences with everyday racism or homophobia into 15-second videos. Starting this year, you can also see the content creator in Vienna's Stand-up stages visit. However, we strongly hope that he will continue to provide us with those moments where, sitting on public transport with headphones on, you burst into loud laughter because he has once again said what you've often thought yourself.
11. I am Christl Clear
On Christiana Ogunfojuri You stay up-to-date with pop culture on the Instagram channel. Her favorite series, fashion trends, Spotify playlists, and lots of humorous content with her husband Markus provide a chuckle when you stumble upon Christl Clear in your timeline.
Beyond lifestyle content, she also shares valuable information about being Black in Austria on her account and clarifies Racism Most influencers earn money through collaborations with advertising partners. Christl uses these partnerships for awareness campaigns, posting about breast cancer early detection, HPV, and women's health insurance.
12. grinding
Even the Tyrolean behind the TikTok channel @grindig He got stuck into his online career out of boredom during Corona. The influencer from Austria is known for his satire, which, with its high cringe factor, often causes second-hand embarrassment for viewers. His dating videos, in particular, trigger this. classic accident phenomena Unpleasant, but somehow you can't look away.
The target of the parodies is often Vienna's hospital staff, most often, it seems, doctors. This is likely due to the influencer's past as Former nurse It stems from that. But therapists, artists, and toxic men in general also get their comeuppance on the account. The in-his-early-30s TikToker also wants his name Don't tell.
13. Alexandra Stanic
Moving words, honest feelings, a clear stance, and beautiful art. No one is better at bridging the gap between aesthetic photography content and razor-sharp rants about toxic men, nationalists, homophobia, and misogyny. On Alexandra Stanić's channel, you'll find real emotions and clear opinions. Lots of anger at the patriarchy, poignant family stories that get under your skin, mental health topics, and her column „How's it going“are just some aspects of their work on the internet.
The analog photographer and podcaster de-taboos topics by talking openly about uncomfortable things, such as her period pain or her therapy experiences. By doing so, she touches many people. This includes quite a few followers from former Yugoslav countries. As a Bosnian woman with a clear anti-stance toward Nationalist In the community, she faces a lot of backlash from the right. As a queer woman from a working-class family with a migration background, she experiences discrimination multiple times in Austria. Nevertheless, the journalist does not shy away from sharing her opinion on Instagram, remaining angry and vulnerable. Hats off!
14. Jaqueline Scheiber
Following Jacqueline Scheiber is a good idea for anyone who likes to dive deep into stories on Instagram. As minusgold, the author repeatedly lets us share in her texts and has been touching tens of thousands of followers with her words for years.
Apart from her talent for languages, you can also find a lot of content on her account about topics like conventional beauty standards, classism, racism, and feminism. The Social worker shares her weight fluctuations, body hair, and depressive episodes on social media, showing the real look behind the facade that is so often hidden from us on the internet. She doesn't always feel good, she isn't always happy with her appearance, she shares good days, but also bad days with users, thus ensuring that viewers feel completely normal feel. A welcome change from the supposedly perfect lives of many influencers.
15. Berfin Marx
This freelance journalist stands for clear left-wing positions, thorough research, and political education. Her main focus is on Intersectional feminism and anti-racism summarized briefly and concisely, it reveals connections critical of capitalism and is therefore not only aimed at an Austrian audience.
Her sources can be found, among other things, in her master's degree in „Human Rights,“ which she is currently pursuing in the USA. Even though her Instagram channel is currently quiet, the account @berfin.marx contains a valuable collection of knowledge that 33.2 thousand followers as a reference work for critical enlightenment work.
16. Elly Magpie
This channel breaks the stereotype of the skinny, wiry fitness blogger. Elisabeth Marcinkowski proves that plus-size people can also be athletic and are allowed to present themselves in public spaces with the same self-confidence as everyone else. In addition to workout tips on motivation or technique, she generally advocates for more Body diversity in sports.
Even those who aren't athletic will get their money's worth here. Marcinkowski debunks fat-phobia, but also creates plenty of empowering content. This allows her to offer a refreshingly new perspective on sports: exercise is good for us physically and mentally, and isn't solely about chasing a beauty ideal we're expected to conform to. Sports can be just for fun, and bodies aren't meant to be judged.
17. Vienna Ferris Wheel accessible view
Evelyn Brezina gives insights into her life on Instagram. The 56-year-old suffers from osteogenesis imperfecta, also known as Osteogenesis imperfecta, and therefore uses a wheelchair. She uses her online presence to share her view of Vienna with her followers. This includes beautiful pictures of the federal capital, but also a perspective on the city that remains invisible to many people without disabilities. Did you know, for example, what the small dash displayed below the minute indicator on the subway signifies? Brezina explains: It indicates whether a new or an old subway is arriving. The dash stands for the ramp.
The city of Vienna does not, however, come away with only positive impressions. Vienna_wheelchair_view shows how our society continues to disable people and does not offer equal opportunities to all Viennese residents.
18. radically disabled
Sascha (no pronouns; they/them) suffers from chronic foot pain, studies history and political education, and shares their knowledge on Twitter, Instagram, and TikTok. Their activism also includes a lot Information on Disability. For example, why, according to him, it is important to reclaim the word „disabled,“ as many people still use it as an insult.
Additionally, the account generally offers a wealth of well-prepared political information. For example, it explains terms like “intersectionality” or provides tips for men who are beginning to engage with feminism.
19. fariscucu
Faris Kurubooshti fights discrimination on multiple fronts simultaneously, to which they are exposed as a non-binary Black person. Kurubooti's activism focuses on LGBTQIA+ issues and their homeland Ethiopia and its diaspora, without losing sight of the bigger picture. With their tireless commitment against homophobia, transphobia, and racism, they give many queer people hope.
The organization uses Kurubooshti, for example, to raise donations for queer individuals from Ethiopia or for their projects @houseofguramayle to draw attention.
20. Our little hamsters
Sofia Jung is an art student and caregiver. Since her early twenties, she has been caring for her father, who has dementia. On her Instagram channel, she offers insights into her life Inclusive shared living On the outskirts of Linz. There we can watch Sofia and her dad Herwig baking, walking, and messing around together.
Sometimes it also gets serious when the young woman shows the challenges in life as a caregiver daughter. When her dad forgets that she's no longer in school, or when the responsibility prevents her from focusing on her relationship with her husband.
Despite all this, the account “our.little.hamsters“An inspiring place. It shows those affected that it is possible and permissible to take breaks (provided it's financially feasible and supported by their network). Thus, Sofia continues to pursue her passion for travel and art, giving lectures on dementia or exhibiting her works in Linz. For people with no prior experience with dementia or Alzheimer's, Sofia offers a lot of education and reveals a different side of the illness.
21. Dr. Bohl
Paulus Bohl is a cabaret artist, comedian, and part-time dancer. Together with his brother Benjamin, as the duo „Dr. Bohl,“ they've been bringing absurd everyday observations to social media since the pandemic – from the grumpy Viennese citizen to the overwhelmed civil servant. Over 100,000 followers celebrate their mix of satire and invective.
When Paul isn't on stage or filming TikToks, he's dancing through the ORF studio („Dancing Stars“) or playing soccer at Always Victory or sings at weddings. Things sometimes get serious on stage too – for example, when he talks about dating failures in his solo show. With plenty of self-irony, but never without depth.
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