Organic, cheap, or store brand: Why it's often the same thing inside

The selection at the supermarket seems large, but often very similar things are inside. Many products come from the same factories, with similar recipes. Only the packaging, name, and price change. Organic sounds higher quality, brands seem more familiar, own brands are cheaper. This article shows how manufacturers sell products multiple times, how marketing creates differences, and why you often pay more for the packaging than for the contents.